Wink reports that customer service has been reorganized in order to manage reviews centrally. With the measures TOTAL has strengthened various areas in order to increase the brand experience with Near Me searches see photo. The lecture is available for download here. Takeaway The technology trends of focus on the user Anyone strolling through the exhibition halls will come across some familiar themes augmented reality continues to inspire visitors who play with VR glasses or use apps on tablets to conjure up furniture in the virtual space. The topic of AI remains relevant albeit harder to grasp than glasses and solution providers are again presenting their platforms for marketing automation this year.
Furthermore – or maybe because of the GDPR – personalization whatsapp mobile number list plays a dominant role How can experiences be individualized for users This is what advertising representatives do on the subject with messages like Or claims like Users are the focus of marketing efforts and individual user experiences are paramount. Our observation Many companies have become aware that technology is secondary and more of a means to an end. And this is where trust comes full circle again It leads to people getting involved in experiencing a brand. OnlineMarketing.de also picks up on this focus they brought a magazine with them for DMEXCO entitled Trust Marketing with tips on current digital trends related to trust.
Marc Stallman CEO of OnlineMarketing.de It seems illusory to assume that users will develop an irrefutable trust in providers and the entire digital industry which is still too opaque and simply prone to abuse. Nonetheless users trust not only established brands – Google Amazon Facebook and so on – but also clear signals such as customer reviews and reputable content.” Takeaway Agencies can help their clients The age of Near Me is also a theme on the World of Agency stage. Florian Hübner holds his pitch New Opportunities in the Age of Near Me Helping Brands Master Their Online to Offline Marketing. What s the matter We live in a time where we are used to receiving products or services here and now.